Export Consulting

Export Consulting to South Korea

Helping Canadian brands expand confidently into Korea’s dynamic beauty & wellness market.

At Rooglobal, we believe proudly Canadian brands deserve a global stage. Our export consulting framework guides you through every step—from brand storytelling and compliance to vendor pitches and launch readiness—so your products can thrive in South Korea’s fast-growing beauty and wellness market.

Step 1:

Your Brand Story & Product Showcase

We begin by showcasing the unique story behind your brand—its origins, values, and milestones. Alongside the narrative, we present a comprehensive product lineup, highlighting the diversity and strengths of your offerings. This ensures South Korean partners and consumers understand both your heritage and your vision.

Step 2:

Flagship Products That Lead the Way

We emphasize your best‑selling products, backed by sales data and customer feedback. These items are positioned as flagship offerings for entry into South Korea, serving as the foundation for building awareness and trust in a new market.

Step 3:

Compliance Made Clear

We conduct a thorough review of ingredients and compliance with South Korea’s strict standards for beauty, wellness, and consumer goods. This includes labeling requirements, safety certifications, and ingredient approvals, ensuring seamless and sustainable market entry.

Step 4:

Documents, Certifications & Lab Results

We outline the necessary paperwork, certifications, and lab testing requirements for South Korean compliance. Where available, we present lab testing results or guide the process to ensure all documentation is complete and accessible for regulatory approval.

Step 5:

Your Fit in Korea’s Market

We assess the brand’s potential in South Korea by analyzing market trends, consumer preferences, and competitive positioning. This section highlights how your brand can differentiate itself and thrive in a rapidly evolving marketplace.

Step 6:

Projected Growth & Market Forecast

Using market data and comparable benchmarks, we provide a forecast of potential sales volumes and revenue. This projection helps set realistic expectations and guides strategic planning for distribution and marketing.

Step 7:

Pitch Preview for Korean Vendors

We prepare a tailored pitch deck for South Korean vendors and distributors. This includes brand story, product highlights, best sellers, and compliance assurances—crafted to resonate with local buyers and decision‑makers.

Step 8:

From Interest to Launch

We collect and analyze feedback from vendors, identifying opportunities and concerns. This section bridges the gap between initial interest and full launch, ensuring the brand adapts to local expectations while maintaining its Canadian identity.

Frequently asked questions

1. What about logistics?

We coordinate logistics with trusted partners to ensure smooth shipping, customs clearance, and distribution in South Korea. Our process covers everything from freight forwarding to last‑mile delivery. The shipping terms (EXW, FOB, CIB, etc.) will dictate the logistical pricing upon preparation of the contract.

2. What about marketing?

We are not a marketing agency. However, since marketing strategies need to be tailored to the Korean market, we can provide guidance on local campaigns, influencer collaborations, and retail promotions to build awareness and drive sales.

3. What about confidentiality?

Your brand information, product data, and regulatory documents are handled with strict confidentiality. We operate under secure agreements (NDA) to protect your intellectual property and business strategy.

4. What is the timeline?

Timelines vary depending on product category and regulatory requirements. On average, brands can expect 6–12 months from initial review to market launch, with clear milestones along the way.

5. How many points of sale?

The number of points of sale depends on your brand’s positioning and distribution strategy. We identify the most effective retail and online channels to maximize visibility. Essentially, the vendor will offer a select number of retails for trial-runs and expand upon visible sales potential.

6. What about other offline points of sale or online channels?

We explore both offline (department stores, specialty shops) and online (e‑commerce platforms, social commerce) opportunities. Our goal is to balance reach with brand fit.

7. What about making a local brand website?

We explore both offline (department stores, specialty shops) and online (e‑commerce platforms, social commerce) opportunities. Our goal is to balance reach with brand fit.

8. What about the costs to display and merchandisers?

Costs vary by channel and campaign. We provide transparent estimates for display fees, merchandising support, and promotional activities so you can plan budgets effectively. Depending on the retail POS, the costs can be covered by the local distributor, or a split the costs between the local distributor and the brand.

9. What kind of products are chosen for distribution?

We specialize in Fast Moving Consumer Goods (FMCG), in the health and beauty retail sector. We do not work with